Frederick Ayala

I am a Computer Scientist with a Ph.D. in Information Systems and Technology, currently working as a Marketing Data Scientist at Bandai Namco. I help the marketing team grow Bandai Namco's largest mobile games outside of Japan through data-driven insights, with work ranging from marketing pipeline development to complex optimization tasks including budget allocation and revenue attribution.

My gaming industry experience began at Rovio, where I led the data science team and developed solutions to navigate iOS privacy challenges in user acquisition campaign measurement. My key contribution was creating a reliable method for revenue attribution using SKAN Conversion Values, enabling continued optimization in the post-IDFA landscape.

My expertise is built on solving data-intensive problems across multiple industries. I have worked as a retail network optimization consultant for automotive companies at Urban Science, developed data engineering solutions using Spark and Scala with ENKI Mexico, and contributed to innovative Finnish startups including Sellforte and Caidio.