Talks & Teaching

Bandai Namco Mobile streamlined their marketing data pipeline using AWS services like AWS Glue and Amazon QuickSight. The results? ⚡Faster insights, increased productivity, and significant cost savings.

In this presentation, I explore practical data science innovations for user acquisition in the F2P mobile game industry. I cover how to build robust and reliable marketing data pipelines using tools like dbt, address the complex challenges of revenue attribution under new privacy frameworks like Apple's SKAN and the Android Privacy Sandbox, and apply optimization techniques to maximize the impact of marketing budgets. The focus is on turning data into actionable insights for profitable growth in an evolving digital landscape.

An updated version of the talk given at dbt meetup Barcelona in 2021, showing the usage of AWS Glue Ray.

In this meetup we presented how we built a marketing pipeline using AWS Athena and dbt.

Case study showcasing how Rovio leveraged SKAdNetwork for marketing measurement and optimization in their F2P mobile games to reach 3X in accuracy and readiness for iOS 14.5+.

Present in this Q&A session alongside industry leaders from Vungle and Singular, I had the opportunity to share insights on Rovio's approach to user acquisition and growth in the era of iOS 14.5 and SKAdNetwork.