About Me

I am a computer scientist with a Ph.D. in Information Systems and Technology, currently working as a Marketing Data Scientist at Bandai Namco. I help the marketing team grow Bandai Namco's largest mobile games outside of Japan through data-driven insights, with work ranging from marketing pipeline development to complex optimization tasks including budget allocation and revenue attribution.

My gaming industry experience began at Rovio, where I led the data science team and developed solutions to navigate iOS privacy challenges in user acquisition campaign measurement. My key contribution was creating a reliable method for revenue attribution using SKAN Conversion Values, enabling continued optimization in the post-IDFA landscape.

My expertise is built on solving data-intensive problems across multiple industries. I have worked as a retail network optimization consultant for automotive companies at Urban Science, developed data engineering solutions using Spark and Scala with ENKI Mexico, and contributed to innovative Finnish startups including Sellforte and Caidio.

This website showcases my research, professional experience, and contributions to the field of data science.

I am currently based in Barcelona, Spain.

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Frederick Ayala

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Industry

2021 – Present

Marketing Data Scientist (Principal)

Bandai Namco Mobile

2019 – 2021

Senior Data Scientist, Team Manager

Rovio Entertainment

2008 – 2019

Data Engineer · ML Engineer · Ph.D. · Researcher

Previous Experience

Show earlier roles
  • Enki — Big Data Consultant (2018–2019)
  • Caidio — Machine Learning Engineer (2018–2019)
  • ELTE — Ph.D. in Information Systems (2014–2019)
  • Sellforte — Data Scientist (2017–2018)
  • Urban Science — Sr. Consultant (2010–2015)
  • MTA SZTAKI — Data Mining & Web Search (2014)
  • Indra — Technical Project Manager (2009–2010)
  • Praxis — .NET Developer (2008–2009)

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Summary of Tools & Technologies

Here are the key tools and technologies I use in my work, sorted by expertise and frequency of use.

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Professional Experience

Organizations where I've contributed my expertise in data science and analytics.

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Academia