研究与论文
我的研究聚焦于推荐系统、营销数据科学和用户获取优化,尤其关注移动游戏行业中的实际应用。
当前研究方向
- —移动游戏的营销数据科学与用户获取优化
- —针对 iOS 隐私框架的收入归因方法,特别是 SKAN Conversion Values
- —运用机器学习技术进行营销预算与创意优化
既往研究
- —面向群体决策的上下文感知推荐系统
- —关于群体推荐算法与知识图谱的博士研究
论文列表
2025
2022
Show me the Money: Measuring Marketing Performance in F2P Games using Apple's App Tracking Transparency Framework
Frederick Ayala-Gómez, Ismo Horppu, Erlin Gülbenkoğlu, Vesa Siivola, Balázs Pejó
Proceedings of the ACM AdKDD Workshop 2022
MarketingF2PApp Tracking TransparencyiOSRevenue Attribution
2021
Revenue attribution on iOS 14 using conversion values in f2p games
F. Ayala-Gomez, I. Horppu, E. Gulbenkoglu, V. Siivola, B. Pejó
arXiv preprint arXiv:2102.08458 (2021)
MarketingF2PApp Tracking TransparencyiOSRevenue Attribution
2019
2018
Global citation recommendation using knowledge graphs
F. Ayala-Gomez, B. Daróczy, A. Benczúr, M. Mathioudakis, A. Gionis
Journal of Intelligent & Fuzzy Systems 34 (5), 3089-3100 (2018)
Recommender SystemsGlobal Citation RecommendationKnowledge GraphsLearning to Rank
Top-k context-aware tour recommendations for groups
F. Ayala-Gómez, B. Keniş, P. Karagöz, A. Benczúr
Proceedings of the Mexican International Conference on Artificial Intelligence, MICAI 2018
Recommender SystemsTop-k Context-Aware Tour RecommendationsGroups
2017
2014
RecSys Challenge 2014: an ensemble of binary classifiers and matrix factorization
Róbert Pálovics, Frederick Ayala-Gómez, Balázs Csikota, Bálint Daróczy, Levente Kocsis, Dominic Spadacene, András A Benczúr
Proceedings of the 2014 Recommender Systems Challenge, 13-18 (2014)
Recommender SystemsRecSys ChallengeBinary ClassifiersMatrix Factorization
